Samsung to showcase innovative AI TV technologies at the Southeast Asia Tech Seminar 2024 – Samsung Newsroom Malaysia

Briefings provide media and industry professionals with exclusive access to Samsung’s AI-enhanced range of Neo QLED 8K, OLED and lifestyle products

Samsung Electronics, the world’s largest TV manufacturer for the 18th year in a row, kicked off its Southeast Asia Tech Seminar 2024 in Bangkok, Thailand. From April 23 to 24, Samsung will showcase its groundbreaking 2024 lineup, featuring AI-powered technologies that deliver enhanced visuals, sound and customization.

Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to showcase innovations that deliver industry-leading viewing experiences and easy-to-use features.

▲ Haylie Jung (right), Picture Quality Solution Lab at Samsung Electronics, explains that the 2024 Neo QLED 8K includes the new and powerful NQ8 AI Gen3 processor to support AI-enabled features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro

The Southeast Asia Tech Seminar 2024 in Bangkok follows the successful kick-off of the series Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will showcase new TV and monitor technologies, as well as lifestyle products:

• From Samsung 2024 Neo QLED 8K contains the latest NQ8 AI Gen3 processor, which enables a vivid and more accurate image through its 512 neural networks – eight times more than its predecessor. It supports features like 8K AI Upscaling Pro(1) and AI Motion Enhancer Pro(2) for the best Neo QLED 8K images yet.
• The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 processor and features OLED Glare Free technology. The technology is certified by Underwriters Laboratories Inc. (UL) and reduces light reflection on the screen, creating an immersive viewing experience with fewer distractions.
• Music frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by placing pictures or photos in the replaceable photo frame.
• Samsung Knoxapplied to Samsung TV, achieved a ‘Common Criteria’ certification, which was recognized by 31 countries in February as strengthening TV security measures in software and hardware.

▲ Kevin Cha (left), Picture Quality Solution Lab at Samsung Electronics, explains that AI-supported features such as 8K AI upscaling pro are powered by a new and powerful NQ8 AI Gen3 processor for the 2024 Neo QLED 8K

“We are extremely excited to share Samsung’s key AI TV technologies at the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We’re not only showcasing the latest technologies that make our TVs stand out, but also our real efforts to better serve customers and our focus on protecting their information.”

For more information about Samsung’s 2024 TV, visit https://www.samsung.com/my/tvs/all-tvs/

▲Samsung Electronics has received CC certification for 10 years in a row since Samsung Knox, the industry’s best security solution, was first applied to its TV products in 2015

▲ Andrew Sohn (left), Picture Quality Solution Lab at Samsung Electronics, demonstrates Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played

▲ According to Kevin Cha (right), Picture Quality Solution Lab at Samsung Electronics, the 2024 Samsung OLED features glare-free technology for a comfortable viewing experience

(1) Upscaling may not apply to PC connection and game mode.

(2) Viewing experience may vary depending on content type and format. AI Motion Enhancer Pro does not apply to PC connections and game mode.